THE REALITY OF EVERY WRITER IS!

The reality of every writer has to write not only every single day. Whenever he/she had a topic or he/she feels, I have a topic right now, I have to write for an hour, or he/she feels I’m gonna dedicate myself as a full-time writer 24/7.

I’m writing this statement consciously. The realistic truth of every writer is an amateur. I’m not underestimating the aspiring writers or I’m not insulting the professional writers. Quite frankly, I’m not a naysayer.

Ladies and gentlemen, pay attention please, every writer started writing as an amateur until he becomes a professional writer. That’s the fact.

I started writing my diary and blogs a notorious writer. Although, I felt terrible about my writings in the initial point of time. Particularly, in this post, I’m feeling a bit good. I started feeling the reality of my writings and after several months. So-far, this is the reality of a writer.

Every field, enough practice is required. I personally feel you cannot jump and succeed easily.

The reality of every writer is pain and pleasure.

 

With respect.

ESSENTIAL MANAGER’S MANUAL: BY ROBERT HELLER AND TIM HINDLE.

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Saturday comes, sharing the manual. So, today,

READING EFFICIENTLY:

The more you read and understand, the better informed you are. You can improve the speed and efficiency of your reading by using several easy techniques. Concentration is the key to all methods of reading faster and understanding more.

POWER TIPS:

  • Use associations especially striking ones – to enhance your memory.
  • Make sure reading conditions – such as lightning – are acceptable.

LEARNING TO SKIM-READ.

Before reading a book or proposal, if it has contents, introduction, conclusion, and index, glance at these to decide what you need to read and what you do not.

IMPROVING YOUR SPEED:

When you are practising, read in a burst of bursts of about 20 minutes. Eliminate distractions when reading, and make sure that you are comfortable. Sit upright, in good lighting, with your book flat.

IMPROVING MEMORY:

On average, it takes about seven hours to read a reasonably long book of about 1,00,000 words.

So, you may need to improve your memory skills. Memory is strongest after a few minutes, and 80% is lost within 24 hours. An effective way to learn from books is to study for an hour, wait for a tenth of the time spent studying (6 minutes), review what you had studied, and wait for 10 minutes the study period (in this instance, 10 hours) before you review again.

POINTS TO REMEMBER:

  • Powers of comprehension are usually overestimated.
  • Lots of information can be picked up at a glance from illustrations and other visual material.
  • Speed-reading can be learnt on a course or from a book.
  • Pages should be scanned down the centre, or diagonally, to achieve the most sense quickly.
  • Memory can be improved by changing the way you learn and reviewing knowledge regularly.

TESTING YOUR COMPREHENSION:

Here, they had given the task. But, I’ll say what it is.

Let’s take a paragraph contain 300 words. Read it or skim it. Arise all the possible questions are related to (300 words) you had read. Write it down the answers in the paper and test yourself. It’s quite challenging. Do it.

 

With respect.

WHAT STUCK ME AS AN ENTREPRENEUR?

I think I got something from entrepreneurship.

Being an entrepreneur, patience is a powerful trait. I would like to wait for the result of what had done. I must research a lot. I need to spend enough time. It not often about competition, it’s all about who is giving the best products or services to the ultimate consumers.

I feel like, I’m slow but I have to keep this pace. An inch faster is enough. I have to be keen on what I’m doing. I have to work every single day. Target seems fantastic but, it should not end in a hurry mode. I’m ready to work for a decade and decades not to capture the global market or earning billions. Usefulness to the consumers only.

As an entrepreneur, I cannot throw something to them(consumers). The word “IMPACT” is punching/kissing/whispering to my mind/heart, in fact, all over the body.

I don’t think I’m stuck, it’s a challenge. I’m ready to do it. I’m doing it.

It’s not what you expect, it’s something beyond.

Stay strong.

 

With respect.

WHAT STUCK ME AS A WRITER?

To be honest, I don’t know.

But, just what I know is, I need to write something. Not perfect. At least, I need to think some content and I would love to write it.

I have to keep on writing until I get my writing rhythm. There is one principle that keeps writing every day. Having a deliberate mindset to write. Feeling relentless to write. Professional mindset but the words seem amateur. Even though, I wish to write. Till the last moment of life, I have to write.

So far, writing isn’t a smooth process. Believe me, I’m contradicting here. I personally feel a writer has to think, write and edit. Simultaneously, these three has to occur.

Finally, grab the content you know. Just think deeper.

What will the impact precisely for the readers?

FEELING MASSIVELY ENGAGED.

Nobody knows when we are gonna succeed?

Until success knocks our door, we should engage our self. The days and time were pretty ugly. But, we must take action or seek the measures.

To me, I’m writing. I’m still feeling hard, although I engaged. Whether I’m writing in a bit good or too bad. I thought something needed to succeed. It never happens overnight. That’s the reason I found myself to engage massively. I’m still feeling like my piece (post) wasn’t good. On the other side, I’m feeling proud and good on myself as a writer.

“DON’T BE ‘A WRITER’. BE WRITING”. SAID BY WILLIAM FAULKNER.

If I didn’t yet start writing, there will be a big and bright question mark on my writing.

At the initial point of time, it was a daunting task for me. I just keep pushing. Right now, I’m deliberately knowing, where am I? I engaged myself as a writer. I’m feeling a bit okay, but not good at all.

I’m not gonna stop because I’m engaged. Massively.

 

With respect.

 

MY STORY: I LOST MY STREAK.

So far, I was writing for 145 days. The number wasn’t seeming huge at all. But I personally felt too hard. I usually post every night or at midnight. But I posted after 5 hours than usual time that leads to a particular day was over. It shows the next day.

I couldn’t accept it.

No matter. I started again with the streak of day one. This is my 10th post. Until I was sharing the book.

The reason was I should not interrupt the flow of the book. Readers might miss the flow.

It was such a lesson for me. I should not forget it. Hard stuff sometimes happens, those (stuff) never gonna stop, you and me. It’s all about, I started again.

 

With respect.

TO BE CONTINUED WITH THE BOOK: SUCCESSFUL MARKETING IN A WEEK. BY ROS JAY AND JOHN SEALEY.

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This is the last post of this book. I hope those points, I had shared will make an impact on you (readers). I highly recommend you(readers) go through the whole book.

In the last, the author had shared. Surviving in tough times.

No business is immune from the significant changes that are occurring in the economic environment at present.

What’s going to happen?

What should we do?

Under these conditions, a business must redouble its focus on its two key groups – customers and competitors.

Here are ten crucial marketing tips that you can use to help your business survive and prosper.

  • Refocus on customers.
  • Refocus on competitors.
  • Know yourself,
  • Make sure your segmentation is right.
  • Heighten your responsiveness and flexibility.
  • Stress the benefits of your offerings.
  • Know your customers thought about price and value.
  • Get promotion right.
  • Take action.
  • Monitor and control outcomes.

 

With respect.

 

TO BE CONTINUED WITH THE BOOK: SUCCESSFUL MARKETING PLANS IN A WEEK. BY ROS JAY AND JOHN SEALEY.

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SATURDAY: USING YOUR MARKETING PLAN.

Today we shall everything we did to get here, before discussing how to use the plan to its maximum effectiveness.

ASKING THE RIGHT QUESTIONS:

We established that there are four areas you needed to ask a question about:

  • Your product or services.
  • Your customers.
  • Your competitors.
  • Your business.

RESEARCHING THE ANSWERS:

We found there were four places you could to find the answers:

  • Off-the-shell information.
  • Your customers and potential services.
  • The internet.
  • Other people.

SETTING THE OBJECTIVES AND SALES AND FORECAST:

  • Identify your critical success factors.
  • Establish your objectives.
  • Draw up your sales forecast.

PLANNING THE MARKETING STRATEGY:

  • Look at the options.
  • Consider the practicalities.
  • Select the best route.

PUTTING IT ALL TOGETHER:

Establish the contents:

  • Cover page.
  • Contents page.
  • Summary
  • Where you are now.

-key facts about your product or services.

-key facts about your customers.

-SWOT analysis.

  • Where you are going.

-your objectives.

-your sales forecast.

  • How you are going to get there.

–your marketing strategy.

  • Appendices.

Making use of your marketing plan.

Implement the plan.

Update the plan.

Review the plan.

Use the plan proactively.

TIP: MAKE IT STAND OUT.

Marketing is like a polar bear in the desert. It stands out! Make sure you use your marketing plan and that your marketing is like that polar bear in the desert.

SUMMARY:

Above all, you have seen that a marketing plan isn’t a tedious document you’re obliged to prepare to keep your colleagues and investors happy. It’s one of the most useful business tools you’ll ever lay your hands-on, and more you learn to use it, the more indispensable you will find it.

The author had mentioned 10 points to surviving in tough times. Let’s see tomorrow, the last post of this book.

 

With respect.

ESSENTIAL MANAGER’S MANUAL: BY ROBERT HELLER AND TIM HINDLE.

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Today, Saturday (midnight) sounds silly. But, as I said every week, I’m sharing this manual a few notable points.

Today’s topic:

ASKING QUESTIONS:

How you ask questions is very important in establishing a basis of good communication. Why, what, how, and when are very powerful words. Use them often to seek, either from yourself or from others, the answers needed to manage effectively.

POWER TIPS:

  • Ask the specific question if you want to hear a specific answer.
  • Use open questions and to gain insight into other person’s character, and to invite a response.
  • Write a list of questions before you start a meeting.
  • Do not be afraid to pause while thinking of your next question.
  • Speak in as natural a tone as possible to create a warm environment.

KNOWING WHAT TO ASK:

The right questions open the door to knowledge and understanding. The art of questioning lies in which questions to ask when. As the meeting progress, tick off the answers you receive. If new questions occur to you while others are talking, note them down and raise them later.

CHOOSING QUESTIONS:

Keep asking questions until you are satisfied that you have received the answers you require. When asking prepared questions, watch out for clues in the answers that you can follow up later with a new set of questions.

CHOOSING DIFFERENT QUESTIONS FOR DIFFERENT RESPONSES:

TYPES OF QUESTIONS:

  • Open– not invite any answer, but opens up discussion.
  • Closed– must answer with yes or no, or with details with as appropriate.
  • Fact-finding– getting information for a particular subject.
  • Follow-up– get more information or elicit an opinion.
  • Feedback– aimed at getting a particular type of information.

STRIKING THE RIGHT TONE:

Your tone of voice is the part of communication in itself. The wrong tone may generate a counter-productive response. Using a tape recorder, play back your voice. Is there is any unintentional sharpness? Is it too conciliatory? Practice until you are happy with how you sound.

 

With respect.

 

TO BE CONTINUED WITH THE BOOK: SUCCESSFUL MARKETING PLANS IN A WEEK. BY ROS JAY AND JOHN SEALEY.

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FRIDAY: PUTTING THE PLAN TOGETHER.

Congratulations. You’ve done all the thinking works. Now you simply have to put your plan down on paper with everything in the right order.

ASSEMBLE YOUR DATA:

You just need the results of your research which will be as follows:

  • Answers to the questions we asked on Monday.
  • Competitors comparison table.
  • SWOT analysis.
  • Objectives.
  • Sales forecast.
  • Marketing strategy.

STRUCTURE OF THE MARKETING PLAN:

COVER PAGE: Includes company name, address, phone number and date the plan was prepared. Also, give your own name and phone.

CONTENTS PAGE: List the main headings of the document and those within the core content.

SUMMARY: This is the brief precise of what’s in the document.

THE CORE CONTENT: See the previous table.

APPENDICES: Add them if you think it would help to include you extra information here.

TIP: SUMMARIZE YOUR STRENGTHS:

Since the summary is usually for people who, you hope, will invest in your business, don’t call attention to your weakness at this point. They need to be included in the plan-it wouldn’t be credible without them, and the smart investor will spot them anyway-but they don’t need to go into the summary.

TIP: LEAVE OUT THE DETAILS.

When summarizing your strategy, just mention the first stage you went through. You can say, for example, that you will ‘increase your customer base by 30 percent through advertising and exhibitions’ without giving details of which exhibitions you plan to attend.

PLAN THE DESIGN AND LAYOUT:

This may seem rather long, but if you want to impress people with your plan, you will need to present it professionally and clearly, and that takes up more space than presenting it badly.

WRITE IT UP CLEARLY:

Now that you have a smart-looking, well-presented marketing plan that contains all the essential information, the only thing left is to make sure that whoever you show it to can read it.

GUIDELINES FOR WRITING A CLEAR ENGLISH:

  • Use ordinary, everyday language – don’t try to be clever.
  • Use short words.
  • Use short sentences – average 20 words and don’t exceed 40.
  • Use short paragraph – they should never look deeper than they are wide.
  • Don’t use jargon that your readers might not be familiar with.
  • Avoid legal terms and pompous words such as herewith and therein.
  • Use active rather than passive verbs – make the subject of the sentences do something rather than it has done to them. Eg: The boss phoned me rather than I was phoned by a boss.
  • Use concrete rather than abstract nouns – abstract nouns often end with ‘-tion’: Eg: write car rather than transportation.

SUMMARY:

Today you learned about the five stages of piecing your plan together so that you have all the tools you need to complete the marketing plan on which you’ve spent so much time and effort.

Once you have your completed marketing plan, all that’s left is to ensure that you get the most out of it. After all, you want to make all the work that’s gone into it worthwhile – and it will be. TOMORROW we will learn how to use the plan effectively in order to grow your business.

 

With respect.